Our Methodology

A Disciplined, Objective-Based Approach

Through years of experience, we have developed a disciplined research approach that is applied to every engagement. It all starts by understanding our clients’ objectives so that we can tailor the process to their needs.
Chatham Partners Methodology
STAGE 1

Specific client objectives and target demographics determine appropriate research strategy, including whether data will be collected using surveys or interviews (or both).

  • Business Model
  • Target Population
  • Research Objectives
STAGE 2

Project may incorporate a combination of approaches. In-depth interviews are conducted by executive interviewers who are able to capture explicit and implicit opinions.

  • Qualitative
  • Quantitative
STAGE 3

Comprehensive findings are analyzed within industry context to identify key drivers. Our analysis also includes comparative findings against Chatham’s own benchmark data.

  • Key Drivers
  • Benchmarks
  • Industry Context